It is difficult for young companies and startups to find suitable partners and the right path to success. LayerExpo acts and helps out of conviction. It is our pleasure to build companies and to lead them to corporate success.
We invest our own money into early-stage startups and small businesses within the tradeshow industry, typically in exchange for equity (ownership) in the company.
Key Characteristics of our Understanding of a Business Angel:
✅ Personal Investment
- We use our own funds (unlike venture capitalists who manage others’ money).
- Investments often range from $10,000 to $500,000+, though it can vary.
✅ Early-Stage Focus
- Invests in startups or businesses in their early stages—when the risk is high, but potential returns are high too.
✅ Hands-On Involvement
- Often brings more than just money: expertise, mentorship, industry contacts, and guidance.
- May take a seat on the board or be involved in strategic decisions.
✅ Equity in Return
- In exchange for funding, we usually get shares in the company.
- They hope the business will grow and increase in value, so they can eventually sell their shares for a profit (e.g., during an acquisition or IPO).
Why Entrepreneurs Seek us as an Angel Investor
- We offer early capital when banks or venture capitalists may not be willing.
- We are acting as mentors or advisors.
- Often more flexible and faster to decide than traditional investors.
Business Angel vs. Venture Capitalist (VC)
| Feature | Business Angel | Venture Capitalist |
|---|---|---|
| Funds used | Own money | Pooled funds (e.g. from investors) |
| Investment stage | Early-stage | Later-stage or growth-stage |
| Amount invested | Smaller ($10k–$500k) | Larger ($1M+) |
| Involvement | Often hands-on | May be hands-on or more formal |
| Decision process | Personal, fast | Committee-based, slower |
If you’re thinking of working with us (or becoming one of us), We can help with pitch prep, deal structuring, and risk assessment too – just let us know!