We provide a specialized service that helps companies plan, execute, and maximize their return on investment (ROI) from participating in trade shows, expos, and industry events. We provide expert advice, strategy, and support before, during, and after an event.
What Tradeshow Consulting Involves
1. Pre-Show Planning
- Selecting the right events based on target audience and industry.
- Booth design strategy: layout, branding, messaging.
- Budgeting and ROI forecasting.
- Logistics planning: shipping, setup, travel coordination.
- Staff training: booth etiquette, lead capture methods, elevator pitches.
2. Onsite Execution
- Coordinating booth setup and breakdown.
- Troubleshooting logistical or operational issues.
- Optimizing visitor engagement at the booth.
- Evaluating competitor booths and event trends.
3. Post-Show Follow-up
- Analyzing leads and tracking ROI.
- Coordinating follow-up campaigns or meetings.
- Debriefing and performance analysis.
- Recommending improvements for future shows.
Who Hires Our Consultants?
- Startups that are new to events and need guidance.
- Marketing teams wanting to optimize event performance.
- Sales-focused companies that rely on trade shows for lead generation.
- Event planners or agencies managing multiple clients’ booths.
Why It’s Valuable
Trade shows are expensive, and without a solid strategy, companies can waste time and money. Consultants help ensure:
- Brand visibility is maximized.
- High-quality leads are generated.
- The event contributes meaningfully to business goals.
Would you like examples of tradeshow consulting or what to include in a tradeshow consulting business offering, please contact us.