Within an increasingly specialized economy, partnerships provide an enormous advantage. LayerExpo functions not only in national and international partnerships, but also yields a part of the value added.
A partnership between tradeshow producers is a strategic collaboration between two or more companies or organizations that organize and manage trade shows, with the goal of enhancing value, expanding reach, and sharing resources. We are willing to all different parts of partnering as follows:
🔑 What Could This Partnership Involves
âś… Co-Producing Events
Two producers may co-organize a single trade show or conference, sharing responsibilities for:
- Planning and logistics
- Marketing and promotion
- Exhibitor and sponsor sales
- Revenue sharing
âś… Co-Locating Events
Each producer runs their own event but hosts them at the same venue and time, allowing attendees to access both. This is common when the events target similar or complementary industries.
âś… Content & Audience Sharing
Producers may share:
- Speaker lineups
- Educational sessions
- Attendee databases (within privacy limits)
- Cross-promotional opportunities
âś… Geographic Expansion
One producer may partner with another to enter a new market or region—especially international markets—leveraging the local partner’s contacts and infrastructure.
âś… Brand Licensing or Affiliate Models
A larger or well-known trade show brand may license its name or format to another producer in exchange for fees or shared profits.